All built in and plugged into the back office you already run. No build fee: we earn a revenue share from Shopify, not an invoice from you.
We build a direct-sales-compatible Shopify store on your existing commission engine for free, and launch it in 45 days.† No re-platforming, and no change to how anyone gets paid.
Still running your entire business through legacy MLM software? We'll build a direct-sales-compatible Shopify store on your existing back office for free, live in 45 days.†
A 7-minute walkthrough of how we build a modern Shopify storefront on top of your existing commission engine — built free for qualifying companies and live in 45 days.†
—·Today
Start today
45 days to launch
—·Day 45
Your store is live
Your build fee$0Free
For companies with $20M+ in annual sales. The 45 days start once we have access, assets, and an approved scope.†
No need to finish the video. Apply whenever you're ready — it takes about 2 minutes.
No re-platforming
Commissions untouched
Same admin workflows
Autoships & saved cards migrated
Legacy MLM storefrontPayHouse × Shopify
LUMORA INTERNATIONAL~ Your Partner in Health & Wealth ~
Distributor Login ID: PW:
HOMEPRODUCTSAUTOSHIPENROLL NOW!BACK OFFICEOPPORTUNITYCONTACT US
*** NEW!! FALL AUTOSHIP SPECIALS — Earn DOUBLE PV on qualifying orders!!! *** Minimum order quantities apply *** Please allow 7-10 business days for processing ***
Shopping with a distributor? Enter Sponsor ID # below
Nutritional Supplements
Item #
Description
Retail
Wholesale
PV
Qty
10234
VitaCore Daily Complex 60ct
$49.95
$39.95
35
10235
OmegaPlus Softgels 90ct
$54.95
$43.95
40
10240
GreenBlend Superfood Powder 30 Svg
$64.95
$51.95
45
10251
Detox 30-Day System (3 pc)
$129.00
$99.00
90
NOTE: To set up AUTOSHIP please log into your Back Office and complete Form AS-2. Changes to autoship must be submitted 5 days prior to processing date. Retail customers must enroll to receive wholesale pricing.
Your technology was built for a different era of commerce.
The way customers discover products, shop, subscribe, and refer friends has changed. But many MLM companies are still operating on commerce systems designed years ago.
Legacy
Outdated shopping experiences
Legacy storefronts that don't meet modern customer expectations — especially on mobile.
Legacy
Missed affiliate opportunities
Difficulty supporting modern creators, influencers, and affiliate-driven commerce.
Legacy
Limited marketing integrations
Disconnected systems that make modern customer acquisition and retention harder.
Legacy
Subscription friction
Rigid recurring-order experiences and limited subscription flexibility for customers.
Legacy
Slow innovation
Every new feature requires expensive, time-consuming custom development.
Legacy
Disconnected commerce
Shopping, marketing, customer accounts, and distributor systems aren't working together.
Your company shouldn't have to choose between protecting its compensation system and growing its commerce business.
Your sure way onto Shopify
Direct sales and Shopify never fit.We built the bridge.
Shopify was built for retail. PayHouse adds the data layer direct selling needs, and NetFi powers the money.
Payments for direct sellingIncluding starter kits and enrollment packs.
Historically restrictedNetFi payments
Commission payoutsPay distributors what they've earned, straight to their NetFi Wallet.
Not built inNetFi Wallet
SpendBackDistributors spend their Wallet earnings in your store.
Not built inNetFi SpendBack
Field
Sponsor attributionEvery order credits the right distributor.
Not built inBuilt in
Customer vs. distributor pricingRetail, member, and referral prices by shopper.
Not built inBuilt in
Volume (PV) on products and ordersShown at checkout, credited to the field.
Not built inBuilt in
Enrollment with sponsor placementJoin, place, and buy a starter kit in one checkout.
Not built inIn checkout
Orders
Back-office integrationOrders, customers, and volume sync to your commission engine.
Not built inSynced automatically
Autoship that counts toward volumeNetFi subscriptions your commission engine credits.
Apps, no volume syncSynced to your engine
Order on behalf of a customerReps place orders for the people they serve.
Not built for repsBuilt in
Payments, subscriptions, payouts, and SpendBack are provided by NetFi and subject to NetFi underwriting. Payout methods, markets, and engine connections are confirmed during discovery.
Nothing left behind
Your autoships and saved cards come with you.
We move every active autoship to Shopify on NetFi subscriptions, with its products, price, frequency, next ship date, and the card on file. Customers never re-enter a card, shipments don't skip, and the volume keeps crediting the right distributor.
Illustrative autoship. Saved cards transfer from your current processor to NetFi under PCI DSS rules; timing depends on your current processor.
The solution
Keep your commission engine. Replace the commerce experience.
PayHouse builds modern Shopify commerce that integrates with your existing direct-selling technology — so your compensation logic stays put while your customer-facing experience moves forward.
Layer 3 · NewShopify Commerce
Storefront and checkout.
Layer 2 · PayHouseIntegration layer
Order sync and attribution.
Layer 1 · You keep thisCommission engine
ByDesign, Exigo, or custom.
Modern commerce. Existing compensation. One connected business.
Illustrative integration capabilities. Specific data flows are subject to technical discovery and the existing platform's available APIs.
No rip-and-replace
Keep your back office. Upgrade your field's experience.
Long build-outs
Your storefront launches in 45 days, not after a multi-year platform migration.†
Risk to how your field gets paid
Commissions keep calculating in the engine you run today. Your comp plan and payouts don't change.
New admin flows to learn
Your team keeps the back-office screens, reports, and processes they already know.
Just a better experience for your field.
backoffice.yourcompany.comUnchanged
Commission runNovember period
Scheduled · Nov 30
Distributor
Rank
Volume
Payout
Maria L.
Diamond
12,480
Paid
Derek S.
Platinum
8,215
Paid
Jessica R.
Gold
4,930
+35 PV
Aaron K.
Gold
4,102
Paid
Tina W.
Silver
2,646
Paid
Genealogy
9:41●●●
Lumora2
Shopping with Jessica R.
New: Daily Ritual set
Renew Serum$48
Daily Core$39
Checkout · Shop Pay
Order #1042 · synced by PayHouse
Same admin screensYour team's workflow doesn't move
Same commission runsYour engine, your schedule
Same comp plan, ranks & genealogyPayouts calculate exactly as today
Mobile-first storeBuilt on Shopify
Personal share linksEvery order credited
Faster checkoutShop Pay, one tap
Stays exactly as it is
Back office and admin workflows
Commission engine and payout logic
Comp plan, ranks, and genealogy
Reports and dashboards
New for your field
A modern, mobile-first store to share
Personal links that credit every order
Faster checkout for their customers
Flexible subscriptions on NetFi
Payouts & SpendBack in NetFi Wallet
Order sync and distributor attribution are validated in testing before launch. Integration compatibility is confirmed during discovery.
Built for direct selling
One store for customers and your members.
Your Shopify store handles everything direct-selling commerce needs: the right price for every shopper, the right distributor credited on every order, and enrollment built into checkout.
Customer and member shopping in one store
Member, customer, and referral pricing
Subscriptions for preferred customers, on NetFi
Payouts and SpendBack with NetFi Wallet
Enrollment with sponsor placement
Affiliate and referral links that credit the right distributor
We'd rather prove our worth by delivering than by pitching. Doing more than $20M in annual sales? Your direct-sales-compatible Shopify store is built at no cost and live within 45 days.
Why free? We earn when you sell.
PayHouse is paid through a revenue share from Shopify while your store runs on it. Later, we offer optional services you can add if they help. You never have to buy them to work with us. See terms.
What you get
$0 build fee
Custom-designed Shopify storefront
Mobile-optimized shopping experience
Product and collection pages
Existing commission-engine integration
Order & customer data synchronization
Autoship & saved-card migration to NetFi
Distributor attribution support
Modern checkout experience
Storefront testing and delivery
Specific deliverables are set in the agreed scope. Your Shopify plan and any third-party apps are billed by Shopify and the app providers. Work outside the agreed scope is quoted separately.
Live schedule · updates daily
Here's what you'd have, and when.
Time to delivery
45days00hrs00min00sec
If we started today, by
Illustrative schedule. Day 0 is the contractual project start, after system access, brand assets, and scope approval are in place. Your actual plan is set during discovery.
Why Shopify
Unlock Shopify. Unlock 20,000+ apps.
Legacy MLM platforms make you pay for every new feature. Shopify gives you a mature commerce ecosystem, and most of it runs without a developer.
20,000+apps in the Shopify App Store, ready when your business is
Things you can do without a developer
Sell in new countries
Local currencies, domains, and duties at checkout with Shopify Markets.
Built in
Instant translations
Auto-translate your storefront with Shopify's free Translate & Adapt app.
Free app
Simpler SKUs
Up to 2,048 variants on one product page instead of dozens of separate SKUs.
Built in
New products and markets
Launch products, bundles, and collections straight from the admin.
Built in
Edit your site yourself
Drag-and-drop theme editor. Change pages without filing a developer ticket.
Built in
Automate the busywork
Shopify Flow handles tagging, alerts, and order routines for you.
Free app
Faster checkout
Shop Pay and a mobile-first checkout your customers already trust.
Built in
Subscriptions
Recurring orders customers manage on their own, powered by NetFi.
And much more: bundles, gift cards, reviews, email and SMS marketing, loyalty, and thousands of other apps a click away.
What a new feature costs you
Traditional MLM back office
Scoped as custom development
Quoted and billed per change
Waits months in the provider's roadmap
Your team can't change it themselves
Shopify
Built in, or installed from the App Store
Many apps are free or a flat monthly price
Often live the same day
Your team manages it from the admin
AI-forward by default
Future-proof your business on a platform that ships AI.
Shopify builds AI into the admin. Sidekick answers questions and builds automations from plain language, and Shopify Magic drafts product descriptions and content. As Shopify releases new capabilities, your store gets them too. No re-platforming required.
App count from independent Shopify App Store trackers, 2026. Some capabilities depend on your Shopify plan, require an app, or fall outside the initial 45-day project scope.
Keep the technology that calculates your commissions. Upgrade the technology that generates your sales.
Why PayHouse
We understand the systems behind direct selling.
Most Shopify agencies
Know storefronts
Themes & design
Checkout & apps
Conversion
…but not comp plans
PayHouse
Order-to-commission sync
Distributor attribution
Integration monitoring
Most MLM tech providers
Know comp plans
Commission calculations
Genealogy & ranks
Distributor back office
…but not modern commerce
Most partners live in one circle. PayHouse works where they overlap.
Custom Shopify commerce
Commission-engine integrations
Distributor back offices
Enterprise dashboards
NetFi payments & subscriptions
International commerce
Custom software engineering
Integration monitoring
Case study · slot 1
Verified client project
Add an approved case study: company, platform migrated from, engine integrated, and verified outcome.
Case study · slot 2
Verified client project
Add an approved project example with screenshots of the delivered storefront.
Client logos
Approved logos only
Add customer logos with written permission. No fabricated testimonials or statistics.
FC
USANAPresident & COOARIIXFounder & CEO$9B+in sales led
Built by an operator who scaled direct selling from the inside.
Fred Cooper has seen this industry from every seat: the systems, the field, and the deal table, with more than $9 billion in sales across the companies he has led and managed. PayHouse is the future he sees for direct-selling commerce, where you keep the compensation engine and modernize everything your customers touch. Now he wants to help your company put it in place.
1998 – 2011
USANA Health Sciences
One of the original executives. Led Special Projects, IT, and Global Operations, then served as President & COO of the NYSE-listed company.
2011 – 2020
ARIIX
Founded and led as CEO. Grew it through 30+ acquisitions and mergers into a DSN Global 100 company, ranked #35 in 2020.
2020
Nine-figure exit
ARIIX merged into Nasdaq-listed NewAge. Fred joined the NewAge board.
Systems
iCentris
Built IT systems for direct-selling companies, the same technology layer PayHouse now modernizes.
Sales led$9B+
across the companies he has led and managed
Acquisitions & mergers30+
brands brought together and integrated
Each hexagon is one deal
In the industry25+
years in direct selling and e-commerce
USANAARIIXToday
199820112020
Exit9-fig.
ARIIX merged into Nasdaq-listed NewAge
ARIIX→NewAge
Merger closed Nov 16, 2020Acquired
On the wall
Features, awards, and honors. Tap any item to see the source.
Honorary ProfessorshipUniversity of International Business and Economics, Beijing2018 · plus 10+ years teaching entrepreneurship at the University of Utah
Tell us about your company, current commerce platform, and compensation engine. We'll confirm you qualify ($20M+ in annual sales) and that your systems are a fit.
Step 2Day 0 → 45
We build
After technical discovery, contract approval, and scope confirmation, our team builds your new Shopify storefront and the agreed integration.
Step 3Day 45
We deliver
Your store and integration go live within the agreed 45-day window. No build fee, and no obligation to buy anything else.
FAQ
Straight answers.
Still have questions? Apply and we'll walk through your stack on a discovery call.
Do we need to replace our compensation engine?
No. The purpose of the solution is to integrate modern Shopify commerce with your existing compensation infrastructure, where technically supported.
Will Shopify work for a direct-selling business?
Shopify's own payment service has historically been restrictive with direct sellers and products like starter kits, and Shopify has no native commission, payout, or distributor tools. You don't depend on either: NetFi processes payments and subscriptions (including enrollment packs and starter kits), NetFi Wallet handles distributor payouts and SpendBack, and PayHouse builds the store and the integration with your commission engine. Payment services are subject to NetFi underwriting.
Can distributors get paid and spend their earnings in the store?
Yes. NetFi Wallet pays distributors their commissions, and SpendBack lets them put those earnings toward orders in your store. Payout methods, timing, and supported markets are confirmed during discovery.
What happens to our existing autoships?
They move with you. PayHouse migrates every active autoship to Shopify on NetFi subscriptions, including products, price, frequency, next ship date, and the saved card, so customers don't re-enter payment details and shipments don't skip. Saved cards transfer from your current processor to NetFi under PCI DSS rules, and timing depends on your current processor.
Can reps place orders for their customers?
Yes. Order on behalf of is built in, so reps can place orders for the customers they serve, with the order and its volume credited to the right distributor in your commission engine.
Can you integrate with ByDesign or Exigo?
PayHouse evaluates integrations with established direct-selling systems, including ByDesign and Exigo. Compatibility, access, and scope must be confirmed during discovery. PayHouse is not affiliated with or endorsed by these providers.
Is the build really free? What's the catch?
It's free for approved companies with more than $20M in annual sales. PayHouse earns a revenue share from Shopify while your store runs on it. Later, we offer optional services you can add; you never have to buy them to work with us. Your Shopify plan and any apps are billed by Shopify and the app providers.
Who qualifies for the free build?
Direct-selling companies with more than $20M in annual sales and a commission engine we can connect to, such as ByDesign, Exigo, or a custom engine with API access. Fit is confirmed on a short discovery call.
Does the 45-day timeline include every integration?
No. The timeline applies to the specifically agreed storefront and integration scope.
Will our distributors keep their commissions?
The intended architecture preserves your existing commission calculations. Distributor attribution, order synchronization, and compensation-system compatibility are validated during discovery and testing.
What if we're operating internationally?
PayHouse can evaluate multi-market commerce requirements. Additional markets and localization may require separate project scopes.
What happens after delivery?
PayHouse can provide additional implementation, maintenance, integrations, and enterprise development services under separate agreements.
For established direct-selling companies
Your compensation engine doesn't need to change.Your commerce does.
Modernize your direct-selling storefront without rebuilding the compensation infrastructure your company depends on. Built free for companies doing $20M+ in sales, and live in 45 days.†
For direct-selling companies with more than $20M in annual sales and supported integration requirements.
Shopify
Your field
Payments
Payouts
SpendBack
Daily Core$39
NetFi
Shopping as a guest
Most Shopify agencies
Know storefronts
PayHouse
Most MLM tech providers
Know comp plans
Commission-engine integrations
Distributor back offices
Enterprise dashboards
Custom software engineering
Integration monitoring
ARIIX · Founder & CEO, 2011–2020
CEO World Awards
